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Retailing Management Vital Source e-bog
Michael Levy, Barton Weitz og Dhruv Grewal
(2022)
Retailing Management
Michael Levy, Barton A. Weitz og Dhruv Grewal
(2022)
Sprog: Engelsk
Detaljer om varen
- 11. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: McGraw-Hill (Januar 2022)
- Forfattere: Michael Levy, Barton Weitz og Dhruv Grewal
- ISBN: 9781265586249
Bookshelf online: 5 år fra købsdato.
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Detaljer om varen
- 11. Udgave
- Paperback: 672 sider
- Udgiver: McGraw-Hill Education (April 2022)
- Forfattere: Michael Levy, Barton A. Weitz og Dhruv Grewal
- ISBN: 9781265072469
In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
The authors focused on five important factors that delineate outstanding retailers:
- Use of big data and analytical methods for decision making
- Social media and mobile channels for communicating with customers and enhancing their shopping experience
- Issues involved in providing a seamless multichannel experience for customers
- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
- Impact of globalization on the retail industry.
The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters.
Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency.
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Digital Retailing
Chapter 4: Multichannel and Omnichannel Retailing
Chapter 5: Consumer Behavior SECTION II: RETAILING STRATEGY
Chapter 6: Retail Market Strategy
Chapter 7: Financial Strategy
Chapter 8: Retail Locations
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply ChainManagement
Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise PlanningProcess
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix SECTION IV: HUMAN RESOURCESAND STORE MANAGEMENT
Chapter 16: Human Resources and Managing the Store
Chapter 17: Store Layout, Design, and VisualMerchandising
Chapter 18: Customer Service