Make It All about Me

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Viser: Make It All about Me - Leveraging Omnichannel and AI for Marketing Success

Leveraging Omnichannel and AI for Marketing Success

Rasmus Houlind og Colin Shearer

(2019)

Sprog: Engelsk

LID Publishing

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Detaljer om varen

Paperback: 456 sider
Udgiver: LID Publishing (Juni 2019)
Forfattere: Rasmus Houlind og Colin Shearer
ISBN: 9781912555147

Beskrivelse

The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability.The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

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