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Viser: Business Marketing Management - B2b

Business Marketing Management: B2B, 13. udgave
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Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
(2023)
Cengage Learning
699,00 kr. 629,10 kr.
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Business Marketing Management: B2B, 13. udgave
Søgbar e-bog

Business Marketing Management: B2B Vital Source e-bog

Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
(2023)
Cengage Learning
724,00 kr. 651,60 kr.
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Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
499,00 kr. 449,10 kr.
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Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
289,00 kr. 260,10 kr.
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Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
499,00 kr. 449,10 kr.
Leveres umiddelbart efter køb
Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
289,00 kr. 260,10 kr.
Leveres umiddelbart efter køb
Business Marketing Management - B2b, 13. udgave

Business Marketing Management

B2b
Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
(2023)
Sprog: Engelsk
Cengage Learning
849,00 kr. 764,10 kr.
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Detaljer om varen

  • 13. Udgave
  • Vital Source searchable e-book (Fixed pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • Forfattere: Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
  • ISBN: 9780357718278
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products and the impact of the internet also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes and marketing strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Cengage Learning (September 2023)
  • Forfattere: Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
  • ISBN: 9798214339160
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source 180 day rentals (fixed pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9780357718278R180
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products and the impact of the internet also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes and marketing strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source 90 day rentals (fixed pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9780357718278R90
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products and the impact of the internet also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes and marketing strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source 180 day rentals (dynamic pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9798214339160R180
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source 90 day rentals (dynamic pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9798214339160R90
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Paperback: 352 sider
  • Udgiver: Cengage Learning (Januar 2023)
  • Forfattere: Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
  • ISBN: 9780357718230
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.

PART I: THE ENVIRONMENT OF BUSINESS MARKETING.
1. A Business Marketing Perspective.
PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.
2. Organizational Buying Behavior.
3. Customer Relationship Management Strategies for Business Markets.
PART III: ASSESSING MARKET OPPORTUNITIES.
4. Segmenting the Business Market and Estimating Segment Demand.
PART IV: FORMULATING BUSINESS MARKETING STRATEGY.
5. Business Marketing Planning: Strategic Perspectives.
6. ESG and Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets.
8. Managing Innovation and New Industrial Product Development.
9. Managing Services for Business Markets.
10. Managing Business Marketing Channels: The Omnichannel Imperative.
11. Supply Chain Management.
12. Pricing Strategies for Business Markets.
13. Marketing Communications and the Customer Decision Journey.
14. B2B Sales Strategies for Digital-First Buyers.
PART V: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE.
15. Marketing Performance Measurement.
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