ISE Strategic Management of Technological Innovation, 6. udgave

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Viser: ISE Strategic Management of Technological Innovation

ISE Strategic Management of Technological Innovation

Melissa A. Schilling

(2019)

Sprog: Engelsk

McGraw-Hill Education

757,00 kr.

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6. Udgave
Paperback: 370 sider
Udgiver: McGraw-Hill Education (Februar 2019)
ISBN: 9781260565799

Beskrivelse
Indhold

Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

While the book emphasises practical applications and examples, it also provides systemic coverage of the existing research, and footnotes to guide further reading. The new edition is designed to be a primary text for courses in strategic management and innovation, and new product development.

Preface vi 1 Introduction 1
PART ONE Industry Dynamics of Technological Innovation 13 2 Sources of Innovation 15 3 Types and Patterns of Innovation 43 4 Standards Battles and Design Dominance 67 5 Timing of Entry 89
PART TWO Formulating Technological Innovation Strategy 107 6 Defining the Organization's Strategic Direction 109 7 Choosing Innovation Projects 129 8 Collaboration Strategies 153 9 Protecting Innovation 183
PART THREE Implementing Technological Innovation Strategy 209 10 Organizing for Innovation 211 11 Managing the New Product Development Process 235 12 Managing New Product Development Teams 265 13 Crafting a Deployment Strategy 283

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