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Viser: ISE Strategic Management of Technological Innovation
ISE Strategic Management of Technological Innovation
Melissa A. Schilling
(2019)
Sprog: Engelsk
om ca. 10 hverdage
Detaljer om varen
- 6. Udgave
- Paperback: 370 sider
- Udgiver: McGraw-Hill Education (Februar 2019)
- ISBN: 9781260565799
While the book emphasises practical applications and examples, it also provides systemic coverage of the existing research, and footnotes to guide further reading. The new edition is designed to be a primary text for courses in strategic management and innovation, and new product development.
PART ONE Industry Dynamics of Technological Innovation 13 2 Sources of Innovation 15 3 Types and Patterns of Innovation 43 4 Standards Battles and Design Dominance 67 5 Timing of Entry 89
PART TWO Formulating Technological Innovation Strategy 107 6 Defining the Organization's Strategic Direction 109 7 Choosing Innovation Projects 129 8 Collaboration Strategies 153 9 Protecting Innovation 183
PART THREE Implementing Technological Innovation Strategy 209 10 Organizing for Innovation 211 11 Managing the New Product Development Process 235 12 Managing New Product Development Teams 265 13 Crafting a Deployment Strategy 283