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Strategic Management of Technological Innovation Vital Source e-bog
Melissa Schilling
(2022)
McGraw-Hill
599,00 kr.
539,10 kr.
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Strategic Management of Technological Innovation ISE
Melissa A. Schilling
(2022)
McGraw-Hill Education
599,00 kr.
539,10 kr.
8 stk på lager
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Detaljer om varen
- 7. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: McGraw-Hill (Januar 2022)
- ISBN: 9781265657659
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 7. Udgave
- Paperback: 368 sider
- Udgiver: McGraw-Hill Education (Marts 2022)
- ISBN: 9781265073350
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Chapter 1: Introduction
PART ONE: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles, Modularity, and Platform Competition
Chapter 5: Timing of Entry
PART TWO: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization's Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation
PART THREE: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams
Chapter 13: Crafting a Deployment Strategy
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