Entrepreneurship - International Student Edition - The Practice and Mindset, 3. udgave

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Entrepreneurship - International Student Edition

The Practice and Mindset

Heidi M. Neck, Christopher P. Neck og Emma L. Murray

(2024)

Sprog: Engelsk

SAGE Publications, Incorporated

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3. Udgave
Paperback: 600 sider
Udgiver: SAGE Publications, Incorporated (Februar 2024)
Forfattere: Heidi M. Neck, Christopher P. Neck og Emma L. Murray
ISBN: 9781071942260

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Indhold

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.

Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds.

Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills

Chapter 1: Practicing EntrepreneurshipChapter 2: Activating an Entrepreneurial MindsetChapter 3: Creating and Recognizing New OpportunitiesChapter 4: Using Design ThinkingChapter 5: Building Business ModelsChapter 6: Developing Your CustomersChapter 7: Testing and Experimenting With New IdeasChapter 8: Developing Networks and Building TeamsChapter 9: Creating Revenue ModelsChapter 10: Planning for EntrepreneursChapter 11: Anticipating FailureChapter 12: Bootstrapping and Crowdfunding for ResourcesChapter 13: Financing for StartupsChapter 14: Navigating Legal and IP IssuesChapter 15: Engaging Customers Through MarketingChapter 16: Supporting Social Entrepreneurship

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