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Viser: Service Operations Management: Improving Service Delivery
Service Operations Management: Improving Service Delivery
Johnston
(2012)
Sprog: Engelsk
om ca. 15 hverdage
Detaljer om varen
- 4. Udgave
- Paperback: 488 sider
- Udgiver: Pearson Education, Limited (April 2012)
- ISBN: 9780273740483
This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.
Part 1: INTRODUCTION 1 Introducing Service Operations Management 2 Understanding the Challenges for Operations Managers
Part 2: FRAME 3 Developing and Using the Service Concept
Part 3: CONNECT 4 Understanding Customers and Relationships 5 Managing Customer Expectations and Perceptions 6 Managing Supply Networks and Supplier Relationships
Part 4: DELIVER 7 Designing the Customer Experience 8 Designing the Service Process 9 Measuring, Controlling and Managing 10 Managing People 11 Managing Service Resources
Part 5: IMPROVE 12 Driving Continuous Improvement 13 Learning from Problems 14 Learning from Other Operations
Part 6: IMPLEMENT 15 Creating and Implementing the Strategy 16 Understanding and Influencing Culture 17 Building a World-class Service Organisation

