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AI in Marketing, Sales and Service Vital Source e-bog
(2018)
Macmillan Publishers
382,00 kr.
Leveres umiddelbart efter køb
AI in Marketing, Sales and Service Vital Source e-bog
Peter Gentsch
(2018)
Springer Nature
294,00 kr.
Leveres umiddelbart efter køb
AI in Marketing, Sales and Service
How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots
Peter Gentsch
(2018)
Sprog: Engelsk
Springer International Publishing AG
581,00 kr.
Print on demand. Leveringstid vil være ca 2-3 uger.
Detaljer om varen
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Macmillan Publishers (Oktober 2018)
- ISBN: 9783319899572
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- Vital Source 180 day rentals (dynamic pages)
- Udgiver: Springer Nature (Oktober 2018)
- ISBN: 9783319899572R180
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- Hardback
- Udgiver: Springer International Publishing AG (November 2018)
- ISBN: 9783319899565
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
1 AI eats the World.- 2 A Bluffer's Guide to AI, Algorithmics and Big Data.- 3 AI Business: Framework and Maturity Model.- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience.- 5 AI Best and Next Practices.- 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?.
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