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Viser: Corporate Communication - A Guide to Theory and Practice
Corporate Communication
A Guide to Theory and Practice
Joep P. Cornelissen
(2020)
Sprog: Engelsk
Detaljer om varen
- 6. Udgave
- Paperback: 336 sider
- Udgiver: SAGE Publications, Limited (Februar 2020)
- ISBN: 9781526491978
The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to this edition:
- A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
- Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
- New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestl .
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
It continues to be supported by comprehensive and fully updated online resources: https: //study.sagepub.com/cc6
Part 1: Introduction
Chapter 1: Defining Corporate CommunicationChapter 2: Corporate Communication in Contemporary OrganizationsChapter 3: Corporate Communication in a Changing Media EnvironmentPart 2: Conceptual Foundations
Chapter 4: Stakeholder Management and CommunicationChapter 5: Corporate Identity, Branding and Corporate ReputationPart 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic PlanningChapter 7: Research and MeasurementPart 4: Specialist Areas in Corporate Communication
Chapter 8: Media RelationsChapter 9: Employee CommunicationChapter 10: Issues ManagementChapter 11: Crisis CommunicationPart 5: New Developments in Corporate Communication
Chapter 12: Leadership and Change CommunicationChapter 13: Corporate Social Responsibility (CSR) and Community Relations
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