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UX Research Vital Source e-bog
Brad Nunnally og David Farkas
(2016)
O'Reilly Media, Inc
286,00 kr.
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UX Research
Practical Techniques for Designing Better Products
Brad Nunnally og David Farkas
(2016)
Sprog: Engelsk
O'Reilly Media, Incorporated
362,00 kr.
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Detaljer om varen
- 1. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: O'Reilly Media, Inc (November 2016)
- Forfattere: Brad Nunnally og David Farkas
- ISBN: 9781491951248
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure
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Print: -1 sider kan printes ad gangen
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Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- Paperback: 256 sider
- Udgiver: O'Reilly Media, Incorporated (November 2016)
- Forfattere: Brad Nunnally og David Farkas
- ISBN: 9781491951293
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.
This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.
- Learn what it takes to ask good research questions
- Know when to use quantitative and qualitative research methods
- Explore the logistics and details of coordinating a research session
- Use softer skills to make research seem natural to participants
- Learn tools and approaches to uncover meaning in your raw data
- Communicate your findings with a framework and structure
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