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Marketing Concepts and Strategies Vital Source e-bog
Sally Dibb, Lyndon Simkin og William M. Pride
(2023)
Cengage Learning
697,00 kr.
627,30 kr.
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Søgbar e-bog
Marketing Concepts and Strategies Vital Source e-bog
Sally Dibb, Lyndon Simkin, William M. Pride og O.C. Ferrell
(2023)
Cengage Learning
697,00 kr.
627,30 kr.
Leveres umiddelbart efter køb
Marketing Concepts and Strategies Vital Source e-bog
Sally Dibb og Lyndon Simkin
(2023)
Cengage Learning
488,00 kr.
439,20 kr.
Leveres umiddelbart efter køb
Marketing Concepts and Strategies Vital Source e-bog
Sally Dibb, Lyndon Simkin, William M. Pride og O.C. Ferrell
(2023)
Cengage Learning
488,00 kr.
439,20 kr.
Leveres umiddelbart efter køb
Marketing Concepts and Strategies Vital Source e-bog
Sally Dibb og Lyndon Simkin
(2023)
Cengage Learning
279,00 kr.
251,10 kr.
Leveres umiddelbart efter køb
Marketing Concepts and Strategies Vital Source e-bog
Sally Dibb, Lyndon Simkin, William M. Pride og O.C. Ferrell
(2023)
Cengage Learning
279,00 kr.
251,10 kr.
Leveres umiddelbart efter køb
Marketing Concepts and Strategies
Sally Dibb, William Pride, Ferrell og Lyndon Simkin
(2023)
Sprog: Engelsk
Cengage Learning
777,00 kr.
699,30 kr.
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Detaljer om varen
- 9. Udgave
- Vital Source searchable e-book (Fixed pages)
- Udgiver: Cengage Learning (Januar 2023)
- Forfattere: Sally Dibb, Lyndon Simkin og William M. Pride
- ISBN: 9781473778603
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 9. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Cengage Learning (Januar 2023)
- Forfattere: Sally Dibb, Lyndon Simkin, William M. Pride og O.C. Ferrell
- ISBN: 9781473778610
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 9. Udgave
- Vital Source 180 day rentals (fixed pages)
- Udgiver: Cengage Learning (Januar 2023)
- Forfattere: Sally Dibb og Lyndon Simkin
- ISBN: 9781473778603R180
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 9. Udgave
- Vital Source 180 day rentals (dynamic pages)
- Udgiver: Cengage Learning (Januar 2023)
- Forfattere: Sally Dibb, Lyndon Simkin, William M. Pride og O.C. Ferrell
- ISBN: 9781473778610R180
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 9. Udgave
- Vital Source 90 day rentals (fixed pages)
- Udgiver: Cengage Learning (Januar 2023)
- Forfattere: Sally Dibb og Lyndon Simkin
- ISBN: 9781473778603R90
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 9. Udgave
- Vital Source 90 day rentals (dynamic pages)
- Udgiver: Cengage Learning (Januar 2023)
- Forfattere: Sally Dibb, Lyndon Simkin, William M. Pride og O.C. Ferrell
- ISBN: 9781473778610R90
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 9. Udgave
- Paperback: 832 sider
- Udgiver: Cengage Learning (Januar 2023)
- Forfattere: Sally Dibb, William Pride, Ferrell og Lyndon Simkin
- ISBN: 9781473778580
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Part I: Marketing defined and marketing in context
1. The marketing concept
2. Marketing strategy and understanding competitors
3. The marketing environment
4. Marketing in international markets and globalization
Part II: Understanding and targeting customers
5. Consumer buying behaviour
6. Business markets and business buying behaviour
7. Segmenting markets
8. Targeting and positioning
9. Marketing research
Part III: Marketing programmes ' products and services, brands, place and channels, promotion and marketing communications, digital and pricing
10. Product decisions
11. Branding and packaging
12. Developing products and managing product portfolios
13. The marketing of services
14. Marketing channels
15. Channel players and physical distribution
16. An overview of marketing communications
17. Advertising, public relations and sponsorship
18. Sales management, sales promotion, direct mail, direct marketing and the web
19. Digital marketing
20. Pricing
21. Modifying the marketing mix for business markets, services and in international marketing
Part IV: Marketing management
22. Marketing planning and forecasting sales potential
23. Implementing strategies, internal marketing relationships and measuring performance
24. Responsible marketing
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