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Viser: New Venture Creation - A Framework for Entrepreneurial Start-Ups
New Venture Creation Vital Source e-bog
Paul Burns
(2018)
Macmillan Publishers
535,00 kr.
Leveres umiddelbart efter køb
New Venture Creation Vital Source e-bog
Paul Burns
(2018)
Macmillan Publishers
321,00 kr.
Leveres umiddelbart efter køb
New Venture Creation
A Framework for Entrepreneurial Start-Ups
Paul Burns
(2018)
Palgrave Macmillan Limited
638,00 kr.
199,00 kr.
1 stk på lager
Hvor er varen på lager?om ca. 2 hverdage
Detaljer Om Varen
- 2. Udgave
- Vital Source E-book
- Udgiver: Macmillan Publishers (Februar 2018)
- ISBN: 9781352000511
This is a brand new book by one of our leading authors, Paul Burns. The book looks at everything a budding entrepreneur needs to consider in order to give him/herself the best chance of launching a successful new venture. It is a very practical text and progressively builds a roadmap - from generating an idea, or recognising an opportunity, through developing the business model, and raising finance - towards the creation of an effective business plan.
Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer Om Varen
- 2. Udgave
- Vital Source leje e-bog 180 dage
- Udgiver: Macmillan Publishers (Februar 2018)
- ISBN: 9781352000511R180
This is a brand new book by one of our leading authors, Paul Burns. The book looks at everything a budding entrepreneur needs to consider in order to give him/herself the best chance of launching a successful new venture. It is a very practical text and progressively builds a roadmap - from generating an idea, or recognising an opportunity, through developing the business model, and raising finance - towards the creation of an effective business plan.
Licens varighed:
Online udgaven er tilgængelig: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Online udgaven er tilgængelig: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer Om Varen
- Paperback
- Udgiver: Palgrave Macmillan Limited (Februar 2018)
- ISBN: 9781352000504
If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous.
The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.
I. RESEARCH PHASE. - Entrepreneurship. -
1. What you bring to entrepreneurship. - Business idea. -
2. Finding your business idea. - Industry and markets. -
3. Understanding your industry and markets. -
II. BUSINESS MODEL DEVELOPMENT PHASE. - Market segments and value propositions. -
4. Structuring your business model. -
5. Crafting your value proposition and branding. - Marketing plan. -
6. Developing your marketing mix. -
7. Communicating your value proposition. -
8. Scalability and growth. - Operations plan. -
9. Legal foundations. -
10. Managing operations and risk. - Resources. -
11. Managing and leading people. -
12. Financial resources. - Financial plan. -
13. Preparing and using financial forecasts. -
III. LAUNCH AND VALIDATION PHASE. - Business model and business plan. -
14. Preparing, using and validating the business plan
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