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Viser: AI Demystified: Unleash the Power of Artificial Intelligence at Work
AI Demystified: Unleash the Power of Artificial Intelligence at Work
Antonio Weiss
(2025)
Sprog: Engelsk
Pearson Education, Limited
156,00 kr.
Denne bog er endnu ikke udgivet. Den forventes Apr 2025.
Detaljer om varen
- Paperback
- Udgiver: Pearson Education, Limited (April 2025)
- ISBN: 9781292742670
Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.
- Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence.
- A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls.
- Each chapter has a framework, links to effective tools to try, and revealing case studies.
Covering the foundations of AI, you'll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You'll discover how to increase profits, save time, and improve customer experience, amongst other benefits.
AI is coming - get up to speed.
Part I: The foundations What is generative AI? How does it work? Where can it help me? How and when should I apply genAI? Getting the most from genAI - a guide to prompt engineering Making great commercial decisions The risks and ethics of gen AI Customer and citizen engagement Legal protections Future-proofing your organisation
Part II: Applications. How to use genAI for.. Strategy development Business cases Insight generation Ideation Writing copy Image creation Making music Social media Customer experience Marketing Product development Coding Data cleansing Presentations Advice giving Finding new uses for genAI
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