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Viser: Digital Marketing

Digital Marketing, 7. udgave
Søgbar e-bog

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2019)
Pearson International
698,00 kr. 628,20 kr.
Leveres umiddelbart efter køb
Digital Marketing, 7. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2019)
Pearson International
452,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 7. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2019)
Pearson International
322,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 7. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2019)
Pearson International
391,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 7. udgave

Digital Marketing

Dave Chaffey og Fiona Ellis-Chadwick
(2019)
Sprog: Engelsk
Pearson Education
629,00 kr.
På lager, Bestil nu og få den leveret
om ca. 2 hverdage
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Denne bog erstatter Digital Marketing, 6. udgave

Detaljer om varen

  • 7. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Pearson International (Februar 2019)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292241623
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 365 day rentals (dynamic pages)
  • Udgiver: Pearson International (Februar 2019)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292241623R365
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 90 day rentals (dynamic pages)
  • Udgiver: Pearson International (Februar 2019)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292241623R90
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Online udgaven er tilgængelig: 90 dage fra købsdato.
Offline udgaven er tilgængelig: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 180 day rentals (dynamic pages)
  • Udgiver: Pearson International (Februar 2019)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292241623R180
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Online udgaven er tilgængelig: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Paperback: 576 sider
  • Udgiver: Pearson Education (Januar 2019)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292241579
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Brief contents Preface About the authors Acknowledgements
Part 1 Digital marketing fundamentals
1. Introducing digital marketing
2. Online marketplace analysis: micro-environment
3. The digital macro-environment
Part 2 Digital marketing strategy development
4. Digital marketing strategy
5. Digital media and the marketing mix
6. Relationship marketing using digital platforms
Part 3 Digital marketing: implementation and practice
7. Delivering the digital customer experience
8. Campaign planning for digital media
9. Marketing communications using digital media channels
10. Evaluation and improvement of digital channel performance Glossary Index
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