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Viser: International Business: the New Realities, Global Edition
International Business: the New Realities, Global Edition
S. Cavusgil, Gary Knight og John Riesenberger
(2016)
Detaljer om varen
- 4. Udgave
- Paperback: 544 sider
- Udgiver: Pearson Education, Limited (Maj 2016)
- Forfattere: S. Cavusgil, Gary Knight og John Riesenberger
- ISBN: 9781292152837
For courses in Business.
International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
The 4th Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
PART I. FOUNDATION CONCEPTS
1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants That Make International Business Happen
PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4. The Cultural Environment of International Business
5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
6. Theories of International Trade and Investment
7. Political and Legal Systems in National Environments
8. Government Intervention in International Business
9. Regional Economic Integration
10. Understanding Emerging Markets
11. The International Monetary and Financial Environment
PART III. STRATEGY AND OPPORTUNITY ASSESSMENT
12. Strategy and Organization in the International Firm
13. Global Market Opportunity Assessment
PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
14. Exporting and Countertrade
15. Foreign Direct Investment and Collaborative Ventures
16. Licensing, Franchising, and Other Contractual Strategies
17. Global Sourcing
PART V. FUNCTIONAL AREA EXCELLENCE
18. Marketing in the Global Firm
19. Human Resource Management in the Global Firm
20. Financial Management and Accounting in the Global Firm
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