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Viser: Content Inc. , Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
Content Inc. , Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
Joe Pulizzi
(2021)
om ca. 15 hverdage
Detaljer om varen
- 2. Udgave
- Hardback: 368 sider
- Udgiver: McGraw-Hill Education (Maj 2021)
- ISBN: 9781264257546
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content--and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
- Identify the intersection of your expertise and your future customer's needs
- Determine how to "tilt" your sweet spot to find a place where little or no competition exists
- Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Use social-media and SEO to convert one-time visitors into long-term subscribers
- Grow your business by expanding into multiple delivery channels
- Monetize your product or service for ultimate business success
- Understand how to sell your content asset for millions or build the business into a large enterprise
Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.