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PART ONE: INTRODUCTION TO CORPORATE COMMUNICATIONDefining Corporate Communication Introduction Scope and Definitions
Chapter SummaryCorporate Communication in Contemporary Organizations Introduction Historical Background Integrated Communication Drivers for Integrated Communication Organizing Communication
Chapter SummaryPART TWO: CONCEPTUAL FOUNDATIONSStakeholder Management and Communication Introduction Stakeholder Management The Nature of Stakes and Stakeholders Stakeholder Communication Stakeholder Engagement and Collaboration
Chapter SummaryCorporate Identity, Corporate Branding and Corporate Reputation Introduction Corporate Identity, Image and Reputation Corporate Branding Aligning Identity, Image and Reputation
Chapter SummaryPART THREE: CORPORATE COMMUNICATION IN PRACTICECommunication Strategy Introduction The Process of Communication Strategy The Content of Communication Strategy
Chapter SummaryStrategic Planning and Campaign Management Introduction Planning and Executing Programs and Campaigns Theories on Effective Messages and Persuasion
Chapter SummaryResearch and Measurement Introduction Research and Evaluation Measuring Corporate Reputation Measuring Corporate Identity
Chapter SummaryPART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATIONMedia Relations Introduction Journalism and News Organizations News and Corporate Reputation Framing News Stories The New Media Landscape
Chapter SummaryInternal Communication Introduction Defining Internal Communication Internal Communication and Organizational Identification Voice, Silence and Stimulating Employee Participation Social Media and Communities of Practice
Chapter SummaryIssues Management and Public Affairs Introduction Defining Issues Managing Issues Influencing Public Policy
Chapter SummaryCrisis Communication Introduction Preparation for Crises Communication about a Crisis
Chapter SummaryPART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATIONLeadership and Change Communication Introduction Defining Leadership and Change Communicating During a Change Effective Leadership Communication
Chapter SummaryCorporate Social Responsibility and Community Relations Introduction Defining Corporate Social Responsibility Communicating About Corporate Social Responsibility Community Involvement Programmes
Chapter Summary