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Viser: Spin® Selling
SPIN® -Selling Vital Source e-bog
Neil Rackham
(2020)
Spin® Selling
Neil Rackham
(1995)
Sprog: Engelsk
Detaljer om varen
- 1. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Taylor & Francis (April 2020)
- ISBN: 9781000154573
Bookshelf online: 5 år fra købsdato.
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Detaljer om varen
- Paperback: 256 sider
- Udgiver: Ashgate Publishing, Limited (November 1995)
- ISBN: 9780566076893
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book.
Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don¿t work for major sales. Rackham went on to introduce his SPIN¿-Selling method. SPIN¿ describes the whole selling process:
- Situation questions
- Problem questions
- Implication questions
- Need-payoff questions
SPIN¿-Selling provides you with a set of simple and practical techniques which have been tried in many of today¿s leading companies with dramatic improvements to their sales performance.
1. The Huthwaite research
2. Sales large and small
3. Investigating: questions and sales success
4. Customer needs in the major sale
5. Using questions to uncover implied needs
6. The SPIN? strategy
7. Giving benefits in major sales
8. Preventing objections
9. Preliminaries: opening the call
10. Obtaining commitment: closing the sale
11. Turning theory into practice
Appendix A Evaluating the SPIN? models
Appendix B Closing attitude scale