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Viser: Strategic Management for Tourism, Hospitality and Events
Strategic Management for Tourism, Hospitality and Events
Nigel Evans
(2015)
Sprog: Engelsk
Taylor & Francis Group
787,00 kr.
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Detaljer om varen
- 2. Udgave
- Paperback: 708 sider
- Udgiver: Taylor & Francis Group (Februar 2015)
- ISBN: 9780415837248
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Among the new features and topics included in this edition are:
- Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy
- New international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.
- New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability
- Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Part One: Strategy and the Tourism, Hospitality and Events' Contexts
1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organisations
2. Introduction to Strategy for Travel, Tourism and Hospitality Part Two: Analysing the Internal Environment Introduction
3. Tourism, Hospitality and Event Organisations - The Operational Context: Competencies, Resources and Competitive Advantage
4. Tourism, Hospitality and Event Organisations - The Human Resources Context
5. Tourism, Hospitality and Event Organisations - The Financial Context
6. Tourism, Hospitality and Event Organisations - The Products and Markets Context Part Three: Analysing the External Environment
7. The External Environment for Travel, Tourism and Hospitality Organisations - The Macro Context
8. The External Environment for Travel, Tourism and Hospitality Organisations - The Micro Context
9. SWOT Analysis Part Four: Strategic Selection
10. Competitive Strategy and Strategic Direction for Tourism Hospitality and Event Organisations
11. Strategic Methods of Development for Travel, Tourism and Hospitality
12. Strategic Evaluation and Selection Part Five: Strategic Implementation and Strategy in Theory and Practice
13. Strategic Implementation for Tourism, Hospitality and Events
14. International and Global Strategies for Tourism, Hospitality and Event
15. Strategy and the Tourism, Hospitality and Events - Theory and Practice Part Six: Case Analysis for Tourism, Hospitality and Events Case Analysis Case
1: Strategic Alliances in the Airline Industry Case
2: Tourism Queensland: Strategic Positioning and Promotion Case
3: Ryanair: Evolution of Competitive Strategy Case
4: Hyatt Hotels: A Family Firm Goes for Growth Case
5: Days Inn: Franchising Hospitality Assets in China Case 6 Reed Exhibitions - The World's Leading Events Organizer Case
7: Thomas Cook - Turnaround for an Historic Travel Brand
Index
1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organisations
2. Introduction to Strategy for Travel, Tourism and Hospitality Part Two: Analysing the Internal Environment Introduction
3. Tourism, Hospitality and Event Organisations - The Operational Context: Competencies, Resources and Competitive Advantage
4. Tourism, Hospitality and Event Organisations - The Human Resources Context
5. Tourism, Hospitality and Event Organisations - The Financial Context
6. Tourism, Hospitality and Event Organisations - The Products and Markets Context Part Three: Analysing the External Environment
7. The External Environment for Travel, Tourism and Hospitality Organisations - The Macro Context
8. The External Environment for Travel, Tourism and Hospitality Organisations - The Micro Context
9. SWOT Analysis Part Four: Strategic Selection
10. Competitive Strategy and Strategic Direction for Tourism Hospitality and Event Organisations
11. Strategic Methods of Development for Travel, Tourism and Hospitality
12. Strategic Evaluation and Selection Part Five: Strategic Implementation and Strategy in Theory and Practice
13. Strategic Implementation for Tourism, Hospitality and Events
14. International and Global Strategies for Tourism, Hospitality and Event
15. Strategy and the Tourism, Hospitality and Events - Theory and Practice Part Six: Case Analysis for Tourism, Hospitality and Events Case Analysis Case
1: Strategic Alliances in the Airline Industry Case
2: Tourism Queensland: Strategic Positioning and Promotion Case
3: Ryanair: Evolution of Competitive Strategy Case
4: Hyatt Hotels: A Family Firm Goes for Growth Case
5: Days Inn: Franchising Hospitality Assets in China Case 6 Reed Exhibitions - The World's Leading Events Organizer Case
7: Thomas Cook - Turnaround for an Historic Travel Brand
Index
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