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Viser: Creativity and Strategic Innovation Management
Creativity and Strategic Innovation Management
Malcolm Goodman og Sandra M. Dingli
(2012)
Sprog: Engelsk
Detaljer om varen
- Paperback: 288 sider
- Udgiver: Taylor & Francis Group (August 2012)
- Forfattere: Malcolm Goodman og Sandra M. Dingli
- ISBN: 9780415663557
Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change.
Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to:
- explain the nature of the acceleration in discontinuous change that is affecting the Western business environment
- emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills
- indicate how a detailed strategic plan can be developed to support organizations intent on profitable survival in the twenty-first century.
This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.
1. The Changing Business Environment
2. Key Business Decisions
3. Management Revisited Part 2: Preparing a Response
4. Thinking Revisited
5. Learning New Skills
6. Cultivating a Suitable Environment for Personal and Group Creativity
7. Overcoming Resistance: Mindsets and Paradigms Part 3: Innovation: From Theory to Practice
8. Key Innovation Principles
9. Support Networks and Systems
10. Applied Innovation in Organizations
11. Organizational Climate and Culture for Optimising Innovation
12. New Digital Technology and Organizational Innovation Part 4: Managing Change
13. The Importance of Leadership
14. Pre-Planning for Change
15. Strategy for Change
16. Foresight Methodologies for Coping with Change