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Viser: Employer Branding for Competitive Advantage - Models and Implementation Strategies
Employer Branding for Competitive Advantage
Models and Implementation Strategies
Geeta Rana, Shivani Agarwal og Ravindra Sharma
(2024)
Sprog: Engelsk
om ca. 15 hverdage
Detaljer om varen
- Paperback: 204 sider
- Udgiver: CRC Press LLC (Oktober 2024)
- Forfattere: Geeta Rana, Shivani Agarwal og Ravindra Sharma
- ISBN: 9780367651008
This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.