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Viser: Digital Business and e-Commerce Management
Digital Business and E-Commerce Management Vital Source e-bog
Dave Chaffey
(2019)
Digital Business and E-Commerce Management Vital Source e-bog
Dave Chaffey
(2019)
Digital Business and E-Commerce Management Vital Source e-bog
Dave Chaffey
(2019)
Digital Business and E-Commerce Management Vital Source e-bog
Dave Chaffey
(2019)
Digital Business and e-Commerce Management
Dave Chaffey
(2014)
Sprog: Engelsk
om ca. 10 hverdage
Detaljer om varen
- 6. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Pearson International (September 2019)
- ISBN: 9781787644182
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 6. Udgave
- Vital Source 90 day rentals (dynamic pages)
- Udgiver: Pearson International (September 2019)
- ISBN: 9781787644182R90
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 6. Udgave
- Vital Source 180 day rentals (dynamic pages)
- Udgiver: Pearson International (September 2019)
- ISBN: 9781787644182R180
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 6. Udgave
- Vital Source 365 day rentals (dynamic pages)
- Udgiver: Pearson International (September 2019)
- ISBN: 9781787644182R365
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: 5 år fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 6. Udgave
- Paperback: 712 sider
- Udgiver: Pearson Education, Limited (August 2014)
- ISBN: 9780273786542
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Part 1 Introduction 1 Introduction to digital business and e-commerce 2 Marketplace analysis for e-commerce 3 Digital business infrastructure 4 E-environment
Part 2 Strategy and applications 5 Digital business strategy 6 Supply chain management 7 E-procurement 8 E-marketing 9 Customer relationship management
Part 3 Implementation 10 Change management 11 Analysis and design 12 Digital business service implementation and optimization