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Viser: Digital Business and e-Commerce Management

Digital Business and E-Commerce Management, 6. udgave
Søgbar e-bog

Digital Business and E-Commerce Management Vital Source e-bog

Dave Chaffey
(2019)
Pearson International
499,00 kr.
Leveres umiddelbart efter køb
Digital Business and E-Commerce Management, 6. udgave

Digital Business and E-Commerce Management Vital Source e-bog

Dave Chaffey
(2019)
Pearson International
157,00 kr. 141,30 kr.
Leveres umiddelbart efter køb
Digital Business and E-Commerce Management, 6. udgave

Digital Business and E-Commerce Management Vital Source e-bog

Dave Chaffey
(2019)
Pearson International
220,00 kr. 198,00 kr.
Leveres umiddelbart efter køb
Digital Business and E-Commerce Management, 6. udgave

Digital Business and E-Commerce Management Vital Source e-bog

Dave Chaffey
(2019)
Pearson International
314,00 kr. 282,60 kr.
Leveres umiddelbart efter køb
Digital Business and e-Commerce Management, 6. udgave

Digital Business and e-Commerce Management

Dave Chaffey
(2014)
Sprog: Engelsk
Pearson Education, Limited
799,00 kr. 719,10 kr.
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Detaljer om varen

  • 6. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Pearson International (September 2019)
  • ISBN: 9781787644182

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.


Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.


Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 6. Udgave
  • Vital Source 90 day rentals (dynamic pages)
  • Udgiver: Pearson International (September 2019)
  • ISBN: 9781787644182R90

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.


Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.


Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 6. Udgave
  • Vital Source 180 day rentals (dynamic pages)
  • Udgiver: Pearson International (September 2019)
  • ISBN: 9781787644182R180

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.


Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.


Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 6. Udgave
  • Vital Source 365 day rentals (dynamic pages)
  • Udgiver: Pearson International (September 2019)
  • ISBN: 9781787644182R365

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.


Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.


Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: 5 år fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 6. Udgave
  • Paperback: 712 sider
  • Udgiver: Pearson Education, Limited (August 2014)
  • ISBN: 9780273786542

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

 

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  

 

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


Part 1 Introduction 1 Introduction to digital business and e-commerce 2 Marketplace analysis for e-commerce 3 Digital business infrastructure 4 E-environment
Part 2 Strategy and applications 5 Digital business strategy 6 Supply chain management 7 E-procurement 8 E-marketing 9 Customer relationship management
Part 3 Implementation 10 Change management 11 Analysis and design 12 Digital business service implementation and optimization
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