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Viser: Retail Marketing Management - Principles and Practice

Retail Marketing Management, 1. udgave

Retail Marketing Management Vital Source e-bog

Helen Goworek
(2015)
Pearson International
451,00 kr.
Leveres umiddelbart efter køb
Retail Marketing Management, 1. udgave

Retail Marketing Management Vital Source e-bog

Helen Goworek og Peter McGoldrick
(2019)
Pearson International
451,00 kr.
Leveres umiddelbart efter køb
Retail Marketing Management - Principles and Practice, 1. udgave

Retail Marketing Management

Principles and Practice
Helen Goworek og Peter McGoldrick
(2015)
Sprog: Engelsk
Pearson Education, Limited
518,00 kr.
På lager, Bestil nu og få den leveret
om ca. 2 hverdage
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Detaljer Om Varen

  • 1. Udgave
  • Vital Source E-book: 368 sider
  • Udgiver: Pearson International (Juli 2015)
  • ISBN: 9780273758785

Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’

Nicole Dunlop, Course Director, London College of Fashion, UK

 

Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach.

 

 

The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module.  The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. 

 

 

Key features

  • Case studies and seminar discussion questions in every chapter

  • Chapters and vignettes by expert contributors with a combination of academic and industry experience

  • Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing

  • New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour

  • Related online materials, including powerpoint slides

 

About the authors

Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including ‘B2B Marketing and Supply Chain Management’. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability.

 

Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK.  He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.  

 
Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • 1. Udgave
  • Vital Source E-book
  • Udgiver: Pearson International (September 2019)
  • Forfattere: Helen Goworek og Peter McGoldrick
  • ISBN: 9781787645639

Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’

Nicole Dunlop, Course Director, London College of Fashion, UK

 

Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach.

 

 

The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module.  The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. 

 

 

Key features

  • Case studies and seminar discussion questions in every chapter

  • Chapters and vignettes by expert contributors with a combination of academic and industry experience

  • Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing

  • New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour
  • Related online materials, including powerpoint slides

 

About the authors

Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including ‘B2B Marketing and Supply Chain Management’. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability.

 

Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK.  He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.  
 
Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • 1. Udgave
  • Paperback: 368 sider
  • Udgiver: Pearson Education, Limited (Oktober 2015)
  • Forfattere: Helen Goworek og Peter McGoldrick
  • ISBN: 9780273758747
Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics.

The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach.


The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module.

The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries.
xiii Prefacexv About the authorsxvi Acknowledgements
Chapter 1 Introduction to retail marketing management
Chapter 2 Retail marketing strategy
Chapter 3 Retail consumer behaviour and market segmentation
Chapter 4 Retail product and brand management
Chapter 5 Retail buying and merchandising
Chapter 6 Retail pricing
Chapter 7 Retail marketing communications
Chapter 8 Retail location
Chapter 9 Retail design and layout
Chapter 10 Retail customer service
Chapter 11 Multichannel retailing
Chapter 12 Legislation and ethics in retailing
Chapter 13 International retail marketing and emerging markets
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