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Viser: Marketing - Real People, Real Decisions
Marketing
Real People, Real Decisions
Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes og Vincent-Wayne Mitchell
(2012)
Sprog: Engelsk
Detaljer om varen
- 2. Udgave
- Paperback: 664 sider
- Udgiver: Pearson Education, Limited (December 2012)
- Forfattere: Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes og Vincent-Wayne Mitchell
- ISBN: 9780273758167
Chapter 1: What is Marketing?
Chapter 2: Strategy and environment
Chapter 3: Marketing ResearchChapter 4: Consumer BehaviourChapter 5: Business-to-Business MarketingChapter 6: Segmentation, Targeting, Positioning and CRMChapter 7: Creating the ProductChapter 8: Managing the ProductChapter 9: Services MarketingChapter 10: Pricing the ProductChapter 11: Integrated Marketing CommunicationsChapter 12: Advertising and PRChapter 13: Sales Promotions and Sales ManagementChapter 14: Retail and Distribution Appendix 1 Appendix 2