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Viser: Traction - How Any Startup Can Achieve Rapid Customer Growth
Traction
How Any Startup Can Achieve Rapid Customer Growth
Gabriel Weinberg og Justin Mares
(2015)
om ca. 15 hverdage
Detaljer om varen
- Paperback: 240 sider
- Udgiver: Penguin Books, Limited (Oktober 2015)
- Forfattere: Gabriel Weinberg og Justin Mares
- ISBN: 9780241242537
Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution- every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.