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Viser: Strategic Management of Technological Innovation
Strategic Management of Technological Innovation
Melissa Schilling
(2007)
om ca. 15 hverdage
Detaljer om varen
- 2. Udgave
- Paperback: 312 sider
- Udgiver: McGraw-Hill Education (Januar 2007)
- ISBN: 9780071259422
1. Introduction
Part One: Industry Dynamics of Technological Innovation
2. Sources of Innovation
3. Types and Patterns of Innovation
4. Standards Battles and Design Dominance
5. Timing of Entry Part Two: Formulating Technological Innovation Strategy
6. Defining the Organization's Strategic Direction
7. Choosing Innovation Projects
8. Collaboration Strategies
9. Protecting Innovation Part Three: Implementing Technological Innovation Strategy
10. Organizing for Innovation
11. Managing the New Product Development Process
12. Managing New Product Development Teams
13. Crafting a Deployment Strategy