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Viser: Digital Marketing Strategy
Digital Marketing Strategy
An Integrated Approach to Online Marketing
Simon Kingsnorth
(2025)
Sprog: Engelsk
Digital Marketing Strategy Vital Source e-bog
Simon Kingsnorth
(2025)
Detaljer om varen
- 4. Udgave
- Paperback: 440 sider
- Udgiver: Kogan Page, Limited (November 2025)
- ISBN: 9781398622067
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
Chapter -
00: Introduction: How will this book transform your digital marketing strategy?; **
Chapter -
01: The foundations of digital marketing; * Section - ONE: Knowing your business objectives and your customer; **
Chapter -
02: Understanding the digital ecosystem; **
Chapter -
03: Integrating digital into wider organization strategy; **
Chapter -
04: Understanding the evolving digital consumer; **
Chapter -
05: Barriers, considerations and data protection in digital marketing strategy; * Section - TWO: Integrating digital change into your wider organization; **
Chapter -
06: Enabling technologies for online marketing and digital transformation; **
Chapter -
07: Planning your digital marketing strategy - Objectives, teams and budgeting; * Section - THREE: Using channel strategy to reach your customers; **
Chapter -
08: SEO strategy and organic techniques; **
Chapter -
09: Building and optimizing a winning paid search strategy; **
Chapter -
10: Display advertising and programmatic targeting; **
Chapter -
11: Tailoring your social media strategy; **
Chapter -
12: Marketing automation, messaging and email marketing - the unsung heroes; **
Chapter -
13: Affiliate schemes and partnerships to deliver highly targeted leads; **
Chapter -
14: Lead generation that delivers results; **
Chapter -
15: Content strategy - a key pillar of success; **
Chapter -
16: Personalizing the customer journey and digital experience; * Section - FOUR: Conversion, retention and measurement; **
Chapter -
17: Effective Experience Design (XD); **
Chapter -
18: Optimizing your e-commerce platform; **
Chapter -
19: Managing loyalty, CRM and data; **
Chapter -
20: Measuring success through data analytics and reporting; * Section - FIVE: Tailoring your final digital marketing strategy; **
Chapter -
21: Providing a smooth online service and customer experience; **
Chapter -
22: Putting together your digital marketing strategy;
Detaljer om varen
- 4. Udgave
- Vital Source E-book
- Udgiver: Kogan Page (November 2025)
- ISBN: 9781398622050
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 10 sider kan printes ad gangen
Copy: højest 10 sider i alt kan kopieres (copy/paste)
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