Hjem

For courses in calculus-based physics.

University Physics with Modern Physics, 15th edition, now in SI Units, is known for its clear and accessible approach to physics. With its step-by-step guidance and variety of problem types, the textbook will help you solve the most complex problems in physics.

This edition draws on insights from several users to help you see patterns and make connections between problem types rather than simply plugging values into an equation.

Key features include:

• Key Concept statements to help you learn to look beyond the objects of the problem and recognise the underlying principle or the problem type
• New! Key Example Variation Problems within the new Guided Practice sections group problems by type to help you recognise when you can solve them in similar ways, regardless of the wording or numbers
• Worked example "Key Concept" statements at the end of every example provide a brief summary of the key idea used in the solution to help you develop your conceptual understanding
• Enhanced End-of-Chapter problem sets help you reinforce problem-solving skills

Pair this text with Mastering®Physics

Mastering is the flexible teaching and learning platform that engages students through an active and immersive learning experience. By combining trusted author content with digital tools and a flexible platform, Mastering Physics personalises the learning experience to help you improve your results.

Mastering®Physics is not included with this title. If you would like to purchase both the physical textbook and Mastering®Physics, search for:

9781292314945 Modern Physics, Global Edition + Mastering Physics with Pearson eText 'Mastering via Bundle' which consists of:

• Print textbook
• eTextbook
• Mastering®Physics

Students, Mastering should only be purchased when required by an instructor. If Mastering is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

For courses in global marketing.
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.