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Viser: Kotler: Marketing Management

Marketing - Real People, Real Decisions, 3. udgave

Marketing

Real People, Real Decisions
Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell og Wendy Tabrizi
(2019)
Sprog: Engelsk
Pearson Education, Limited
744,00 kr.
ikke på lager, Bestil nu og få den leveret
om ca. 10 hverdage
Kotler: Marketing Management_p4 - European Edition, 4. udgave

Kotler: Marketing Management_p4

European Edition
Phil T. Kotler, Mairead Brady, Malcolm Goodman, Torben Hansen og Kevin Keller
(2019)
Sprog: Engelsk
Pearson Education, Limited
720,00 kr.
På lager, Bestil nu og få den leveret
om ca. 2 hverdage
Kotler: Marketing Management_p4, 1. udgave

Kotler: Marketing Management_p4 Vital Source e-bog

Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Pearson International
320,00 kr. 240,00 kr.
Leveres umiddelbart efter køb
Kotler: Marketing Management_p4, 1. udgave

Kotler: Marketing Management_p4 Vital Source e-bog

Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Pearson International
229,00 kr. 171,75 kr.
Leveres umiddelbart efter køb
Kotler: Marketing Management, 1. udgave

Kotler: Marketing Management Vital Source e-bog

Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Pearson International
733,00 kr. 549,75 kr.
Leveres umiddelbart efter køb
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Detaljer Om Varen

  • 3. Udgave
  • Paperback: 616 sider
  • Udgiver: Pearson Education, Limited (Juli 2019)
  • Forfattere: Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell og Wendy Tabrizi
  • ISBN: 9781292227191

1. Marketing, planning and strategy
2. Global, ethical and sustainable marketing
3. Marketing research
4. Consumer behavior
5. B2B Marketing and sales
6. Segmentation, targeting and positioning
7. Creating the product
8. Managing the product
9. Services marketing
10. Pricing the product
11. Integrated marketing communications
12. Retail and distribution

Detaljer Om Varen

  • 4. Udgave
  • Hardback: 840 sider
  • Udgiver: Pearson Education, Limited (Juli 2019)
  • Forfattere: Phil T. Kotler, Mairead Brady, Malcolm Goodman, Torben Hansen og Kevin Keller
  • ISBN: 9781292248448
he classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.


This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:

· A structure designed specifically to fit the way the course is taught in Europe.

· Fresh European examples which make students feel at home.

· The inclusion of the work of prominent European academics.

· A focus on the digital challenges for marketers.

· An emphasis on the importance of creative thinking and its contribution to marketing practice.

· New in-depth case studies, each of which integrates one of the major parts in the book.

This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
Preface
Acknowledgements Publisher's acknowledgements

PART 1 Understanding Marketing Management
Chapter 1 Defining marketing for the new realities
Chapter 2 Understanding marketing management within a global context
Chapter 3 Developing marketing strategies and plans
Chapter 4 Managing digital technology in marketing

PART 2 Capturing Marketing Insights
Chapter 5 The changing marketing environment and information management
Chapter 6 Managing market research and forecasting
Chapter 7 Analysing consumer markets
Chapter 8 Analysing business markets
Chapter 9 Dealing with competition

PART 3 Connecting with Customers
Chapter 10 Seeking and developing target marketing differentiation strategies
Chapter 11 Creating customer value, satisfaction and loyalty
Chapter 12 Creating and managing brands and brand equity
Chapter 13 Digital and global brand management strategies

PART 4 Shaping and Pricing the Market Offering
Chapter 14 Designing, developing and managing market offerings
Chapter 15 Introducing new market offerings
Chapter 16 Developing and managing pricing strategies

PART 5 Communicating Value
Chapter 17 Designing and managing non-personal marketing communications
Chapter 18 Managing personal communications

PART 6 Delivering Value
Chapter 19 Designing and managing distribution channels and global value networks
Chapter 20 Managing process, people and physical evidence

PART 7 Managing Marketing Implementation and Control
Chapter 21 Implementing marketing management
Chapter 22 Managing marketing metrics
Glossary
Index

Detaljer Om Varen

  • 1. Udgave
  • Vital Source leje e-bog 180 dage
  • Udgiver: Pearson International (Juli 2019)
  • Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
  • ISBN: 9781292248479R180

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:

 

· A structure designed specifically to fit the way the course is taught in Europe.

· Fresh European examples which make students feel at home.

· The inclusion of the work of prominent European academics. 

· A focus on the digital challenges for marketers.

· An emphasis on the importance of creative thinking and its contribution to marketing practice.

· New in-depth case studies, each of which integrates one of the major parts in the book. 

 

This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.

 

A key text for both undergraduate and postgraduate marketing programmes.

Licens varighed:
Online udgaven er tilgængelig: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • 1. Udgave
  • Vital Source leje e-bog 90 dage
  • Udgiver: Pearson International (Juli 2019)
  • Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
  • ISBN: 9781292248479R90

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:

 

· A structure designed specifically to fit the way the course is taught in Europe.

· Fresh European examples which make students feel at home.

· The inclusion of the work of prominent European academics. 

· A focus on the digital challenges for marketers.

· An emphasis on the importance of creative thinking and its contribution to marketing practice.

· New in-depth case studies, each of which integrates one of the major parts in the book. 

 

This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.

 

A key text for both undergraduate and postgraduate marketing programmes.

Licens varighed:
Online udgaven er tilgængelig: 90 dage fra købsdato.
Offline udgaven er tilgængelig: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • 1. Udgave
  • Vital Source E-book
  • Udgiver: Pearson International (Juli 2019)
  • Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
  • ISBN: 9781292248479

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:

 

· A structure designed specifically to fit the way the course is taught in Europe.

· Fresh European examples which make students feel at home.

· The inclusion of the work of prominent European academics. 

· A focus on the digital challenges for marketers.

· An emphasis on the importance of creative thinking and its contribution to marketing practice.

· New in-depth case studies, each of which integrates one of the major parts in the book. 

 

This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.

 

A key text for both undergraduate and postgraduate marketing programmes.

Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
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Om denne ebog

Please note that this is a Vital Source ebook, which you can access both online and download to a compatible device.

You will need Vital Source ebook software to download it - this is free and you download it here

Om denne ebog

Please note that this is a Vital Source ebook, which you can access both online and download to a compatible device.

You will need Vital Source ebook software to download it - this is free and you download it here

Om denne ebog

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