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Viser: A Framework for Marketing Management, Global Edition

Framework for marketing management, 6. udgave

Framework for marketing management

Philip Kotler og Kevin Keller
(2015)
Pearson Education, Limited
666,00 kr.
10 stk på lager
Hvor er varen på lager?
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A Framework for Marketing Management, Global Edition, 6. udgave

A Framework for Marketing Management, Global Edition Vital Source e-bog

Philip Kotler og Kevin Keller
(2015)
Pearson International
489,00 kr. 366,75 kr.
Leveres umiddelbart efter køb
A Framework for Marketing Management, Global Edition, 6. udgave

A Framework for Marketing Management, Global Edition Vital Source e-bog

Philip Kotler og Kevin Keller
(2015)
Pearson International
285,00 kr. 213,75 kr.
Leveres umiddelbart efter køb
A Framework for Marketing Management, Global Edition, 6. udgave

A Framework for Marketing Management, Global Edition Vital Source e-bog

Philip Kotler og Kevin Keller
(2015)
Pearson International
199,00 kr. 149,25 kr.
Leveres umiddelbart efter køb
A Framework for Marketing Management, Global Edition, 6. udgave

A Framework for Marketing Management, Global Edition Vital Source e-bog

Philip Kotler
(2015)
Pearson International
652,00 kr. 489,00 kr.
Leveres umiddelbart efter køb
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Detaljer Om Varen

  • 6. Udgave
  • Paperback: 352 sider
  • Udgiver: Pearson Education, Limited (Juni 2015)
  • Forfattere: Philip Kotler og Kevin Keller
  • ISBN: 9781292093147

 

For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

 


I: Understanding Marketing Management
1. Defining Marketing for the New Realities
2. Developing and Implementing Marketing Strategies and Plans
3. Capturing Marketing Insights and Forecasting Demand
II: Connecting with Customers
4. Creating Long-term Loyalty Relationships
5. Analyzing Consumer and Business Markets
III: Building Strong Brands
6. Identifying Market Segments and Targets
7. Crafting the Brand Positioning
8. Creating Brand Equity and Driving Growth
IV: Shaping the Market Offerings
9. Setting Product Strategy and Introducing New Offerings
10. Designing and Managing Services
11. Developing Pricing Strategies and Programs
V: Delivering Value
12. Designing and Managing Integrated Marketing Channels
13. Managing Retailing, Wholesaling, and Logistics
VI: Communicating Value
14. Designing and Managing Integrated Marketing Communications
15. Managing Digital Communications
16. Managing Mass Communications
17. Managing Personal Communications
VII: Managing the Marketing Organization for Long-Term Success
18. Conducting Marketing Responsibly in the Global Economy

Detaljer Om Varen

  • 6. Udgave
  • Vital Source leje e-bog 365 dage: 352 sider
  • Udgiver: Pearson International (Juli 2015)
  • Forfattere: Philip Kotler og Kevin Keller
  • ISBN: 9781292093154R365

For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: 365 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • 6. Udgave
  • Vital Source leje e-bog 180 dage: 352 sider
  • Udgiver: Pearson International (Juli 2015)
  • Forfattere: Philip Kotler og Kevin Keller
  • ISBN: 9781292093154R180

For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Licens varighed:
Online udgaven er tilgængelig: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • 6. Udgave
  • Vital Source leje e-bog 90 dage: 352 sider
  • Udgiver: Pearson International (Juli 2015)
  • Forfattere: Philip Kotler og Kevin Keller
  • ISBN: 9781292093154R90

For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Licens varighed:
Online udgaven er tilgængelig: 90 dage fra købsdato.
Offline udgaven er tilgængelig: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • 6. Udgave
  • Vital Source E-book: 352 sider
  • Udgiver: Pearson International (Juli 2015)
  • ISBN: 9781292093154

For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
De oplyste priser er inkl. moms

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Om denne ebog

Please note that this is a Vital Source ebook, which you can access both online and download to a compatible device.

You will need Vital Source ebook software to download it - this is free and you download it here

Om denne ebog

Please note that this is a Vital Source ebook, which you can access both online and download to a compatible device.

You will need Vital Source ebook software to download it - this is free and you download it here

Om denne ebog

Please note that this is a Vital Source ebook, which you can access both online and download to a compatible device.

You will need Vital Source ebook software to download it - this is free and you download it here

Om denne ebog

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