Viser: Business Marketing Management - B2b

Business Marketing Management: B2B, 13. udgave
Søgbar e-bog

Business Marketing Management: B2B Vital Source e-bog

Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
(2023)
Cengage Learning
724,00 kr. 651,60 kr.
Leveres umiddelbart efter køb
Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
499,00 kr. 449,10 kr.
Leveres umiddelbart efter køb
Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
289,00 kr. 260,10 kr.
Leveres umiddelbart efter køb
Business Marketing Management - B2b, 13. udgave

Business Marketing Management

B2b
Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
(2023)
Sprog: Engelsk
Cengage Learning
849,00 kr. 764,10 kr.
Flere end 10 stk på lager
Hvor kan jeg afhente varen?
Bestil nu og få den leveret inden for 2-3 hverdage
Porto kan blive tilføjet, se takster her

Detaljer om varen

  • 13. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Cengage Learning (September 2023)
  • Forfattere: Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
  • ISBN: 9798214339160
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source 180 day rentals (dynamic pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9798214339160R180
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source 90 day rentals (dynamic pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9798214339160R90
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Paperback: 352 sider
  • Udgiver: Cengage Learning (Januar 2023)
  • Forfattere: Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
  • ISBN: 9780357718230
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.

PART I: THE ENVIRONMENT OF BUSINESS MARKETING.
1. A Business Marketing Perspective.
PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.
2. Organizational Buying Behavior.
3. Customer Relationship Management Strategies for Business Markets.
PART III: ASSESSING MARKET OPPORTUNITIES.
4. Segmenting the Business Market and Estimating Segment Demand.
PART IV: FORMULATING BUSINESS MARKETING STRATEGY.
5. Business Marketing Planning: Strategic Perspectives.
6. ESG and Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets.
8. Managing Innovation and New Industrial Product Development.
9. Managing Services for Business Markets.
10. Managing Business Marketing Channels: The Omnichannel Imperative.
11. Supply Chain Management.
12. Pricing Strategies for Business Markets.
13. Marketing Communications and the Customer Decision Journey.
14. B2B Sales Strategies for Digital-First Buyers.
PART V: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE.
15. Marketing Performance Measurement.

Andre der købte denne bog købte også:

miniaturebillede af omslaget til Management Accounting - International Edition - Information for Decision Making, 7. udgave

Management Accounting - International Edition

Information for Decision Making
Anthony Atkinson, Robert Kaplan, Ella Mai Matsumura og Mark Young
Cambridge Business Publishers (2022)
799,00 kr. 719,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage
miniaturebillede af omslaget til Sales Management - Shaping future sales leaders - Cphbusiness special edition

Sales Management - Shaping future sales leaders

Cphbusiness special edition
(2013)
419,00 kr. 377,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage
miniaturebillede af omslaget til Relationship Marketing - Exploring Relational Strategies in Marketing, 4. udgave

Relationship Marketing

Exploring Relational Strategies in Marketing
John Egan
Pearson Education, Limited (2011)
849,00 kr. 764,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage
miniaturebillede af omslaget til International Economics: Theory and Policy, Global Edition, 12. udgave

International Economics: Theory and Policy, Global Edition

Paul Krugman, Maurice Obstfeld og Marc Melitz
Pearson Education, Limited (2022)
799,00 kr. 719,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage
miniaturebillede af omslaget til Organisation and Management Custom publication, 3. udgave

Organisation and Management Custom publication

(2021)
569,00 kr. 512,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage

Har du brug for en faktura?

Har du brug for en faktura udstedt til din arbejdsplads, kan du med fordel oprette en konto.

 

Det tager kun et øjeblik og kontoen er klar til brug med det samme. Du skal blot bruge firmaets CVR nummer.

 

 

Om Polyteknisk Boghandel
Vore forlag
Kontakt
Medarbejdere 
Om returret
Butikker og åbningstid
Handler du som firma
Forretningsbetingelser
Porto og forsendelse
Data & cookiepolitik 
Find pensumliste
FAQ for studerende
Pensumlistegaranti 
Sortiment og levering
Kompendier(for undervisere)
E-mærke certificeret
Trustpilot = Fremragende
Polyteknisk Boghandel og Forlag A/S - Anker Engelundsvej 1 - 2800 Lyngby
Tlf 77 42 43 44 - email poly@polyteknisk.dk - CVR 34072655 - Sydbank Reg: 6748 Konto 0001107927
I samarbejde med
 
 
 
 

Om Polyteknisk Boghandel:

Vi er specialister i faglitteratur til det professionelle Danmark og leverer bøger til virksomheder og uddannelser over hele landet.  

 

Vi har normalt alle de bøger du skal bruge på lager - skulle vi være løbet tør, går der normalt kun 1-2 dage før vi igen kan levere. (Se leveringstid ved den enkelte bog)

 

Du kan betale med Dankort eller gængse kreditkort. (Inkl. Visa Electron) 

 

 

Har du spørgsmål er du velkommen til at kontakte os: poly@polyteknisk.dk



Trustpilot
Trustpilot