Social Media Marketing, 5. udgave - Køb den hos Polyteknisk Boghandel

Viser: Social Media Marketing

Social Media Marketing

Tracy L. Tuten

(2023)

Sprog: Engelsk

SAGE Publications, Limited

669,00 kr. 602,10 kr.

ikke på lager, Bestil nu og få den leveret
om ca. 15 hverdage

Porto kan blive tilføjet, se takster her

Denne bog erstatter Social Media Marketing, 4. udgave

Du kan vælge at få vare sendt eller afhente den i en af vores butikker. Vælger du at få den sendt koster det:

Levering på adressen
1 - 1 vare – kr.	59.5
2 - 5 varer – kr.	59.5
6 - 10 varer – kr.	59.5
11 - 20 varer – kr.	59.5
21 - 49 varer – kr.	79.5
50 - 9999 varer – kr.	119.5

Levering på firma adressen
1 - 1 vare – kr.	39.5
2 - 5 varer – kr.	39.5
6 - 10 varer – kr.	39.5
11 - 20 varer – kr.	39.5
21 - 49 varer – kr.	79.5
50 - 9999 varer – kr.	119.5

Afhent i postbutik eller pakkeboks
1 - 1 vare – kr.	39.5
2 - 5 varer – kr.	39.5
6 - 10 varer – kr.	39.5
11 - 20 varer – kr.	39.5
21 - 49 varer – kr.	59.5
50 - 9999 varer – kr.	99.5

Læs mere om forsendelse her

Detaljer om varen

5. Udgave
Paperback: 464 sider
Udgiver: SAGE Publications, Limited (November 2023)
ISBN: 9781529623819

Beskrivelse
Indhold

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tutenis a professor of marketing at Sofia University, USA.

PART I: Foundations of Social Media MarketingChapter 1 The Social Media EnvironmentChapter 2 Social ConsumersChapter 3 Network Structure and Group Influences in Social MediaPART II: Social Media Marketing Strategy and Planning
Chapter 4 Social Media Marketing StrategyChapter 5 Tactical Planning and ExecutionPART III: The Four Zones of Social MediaChapter 6 Social CommunityChapter 7 Social PublishingChapter 8 Social EntertainmentChapter 9 Social CommercePART IV: Social Media Data Management and MeasurementChapter 10 Social Media AnalyticsChapter 11 Social Media MetricsPART V: Social Media Marketing in PracticeChapter 12 The Case Zone