Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition, 18. udgave

Viser: Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition

Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition

Fred David, Forest David og Meredith David

(2025)

Sprog: Engelsk

Pearson Education, Limited

888,00 kr. 799,20 kr.

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Detaljer om varen

18. Udgave
Paperback: 672 sider
Udgiver: Pearson Education, Limited (April 2025)
Forfattere: Fred David, Forest David og Meredith David
ISBN: 9781292745275

Beskrivelse

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.