Strategic Management of Technological Innovation ISE, 7. udgave

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Strategic Management of Technological Innovation, 7. udgave

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Strategic Management of Technological Innovation Vital Source e-bog

Melissa Schilling

(2022)

McGraw-Hill

599,00 kr. 539,10 kr.

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Strategic Management of Technological Innovation ISE

Melissa A. Schilling

(2022)

McGraw-Hill Education

599,00 kr. 539,10 kr.

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7. Udgave
Vital Source searchable e-book (Reflowable pages)
Udgiver: McGraw-Hill (Januar 2022)
ISBN: 9781265657659

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Om e-bogen

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

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Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

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7. Udgave
Paperback: 368 sider
Udgiver: McGraw-Hill Education (Marts 2022)
ISBN: 9781265073350

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Indhold

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Chapter 1: Introduction
PART ONE: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles, Modularity, and Platform Competition
Chapter 5: Timing of Entry
PART TWO: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization's Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation
PART THREE: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams
Chapter 13: Crafting a Deployment Strategy