Viser: Advertising and Promotion - An Integrated Marketing Communications Perspective
Advertising and Promotion
An Integrated Marketing Communications Perspective
BelchGeorge
(2020)
Sprog: Engelsk
McGraw-Hill Education
728,00 kr.
6 stk på lager
Hvor kan jeg afhente varen?Detaljer om varen
- 12. Udgave
- Paperback
- Udgiver: McGraw-Hill Education (Marts 2020)
- ISBN: 9781260570991
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer
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