It's Our Research

Viser: It's Our Research - Getting Stakeholder Buy-In for User Experience Research Projects

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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects Vital Source e-bog

Tomer Sharon

(2012)

Elsevier Science

328,00 kr.

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Getting Stakeholder Buy-In for User Experience Research Projects

Tomer Sharon

(2012)

Sprog: Engelsk

Elsevier Science & Technology

417,00 kr.

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Vital Source searchable e-book (Fixed pages): 288 sider
Udgiver: Elsevier Science (Marts 2012)
ISBN: 9780123851314

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Om e-bogen

It’s Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon’s techniques and methods detailed inside.

Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
Features a series of video interviews with UX practitioners and researchers
Provides dozens of case studies and visuals from international research practitioners
Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

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Detaljer om varen

Paperback: 288 sider
Udgiver: Elsevier Science & Technology (Marts 2012)
ISBN: 9780123851307

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Indhold

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations.
This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
Features a series of video interviews with UX practitioners and researchers
Provides dozens of case studies and visuals from international research practitioners
Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

Prologue: The Usable Planet, by Gary Bunker Introduction
Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations
Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities
Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions
Chapter 4: What's Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting
Chapter 5: The single biggest problem in communication is the illusion that it has taken place
Chapter 6: You can't manage what you don't measure: Signs that indicate research is being used well and how you can systematically track success (or failure) Epilogue