Viser: Business Marketing Management: B2B

Business Marketing Management - B2b, 13. udgave

Business Marketing Management

B2b
Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
(2023)
Sprog: Engelsk
Cengage Learning
849,00 kr. 764,10 kr.
Flere end 10 stk på lager
Hvor kan jeg afhente varen?
Bestil nu og få den leveret inden for 2-3 hverdage.
Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
499,00 kr. 449,10 kr.
Leveres umiddelbart efter køb
Business Marketing Management: B2B, 13. udgave

Business Marketing Management: B2B Vital Source e-bog

Michael Hutt
(2023)
Cengage Learning
289,00 kr. 260,10 kr.
Leveres umiddelbart efter køb
Business Marketing Management: B2B, 13. udgave
Søgbar e-bog

Business Marketing Management: B2B Vital Source e-bog

Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
(2023)
Cengage Learning
699,00 kr. 629,10 kr.
Leveres umiddelbart efter køb
Porto kan blive tilføjet, se takster her

Detaljer om varen

  • 13. Udgave
  • Paperback: 352 sider
  • Udgiver: Cengage Learning (Marts 2023)
  • Forfattere: Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
  • ISBN: 9780357718230
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.

PART I: THE ENVIRONMENT OF BUSINESS MARKETING.
1. A Business Marketing Perspective.
PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.
2. Organizational Buying Behavior.
3. Customer Relationship Management Strategies for Business Markets.
PART III: ASSESSING MARKET OPPORTUNITIES.
4. Segmenting the Business Market and Estimating Segment Demand.
PART IV: FORMULATING BUSINESS MARKETING STRATEGY.
5. Business Marketing Planning: Strategic Perspectives.
6. ESG and Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets.
8. Managing Innovation and New Industrial Product Development.
9. Managing Services for Business Markets.
10. Managing Business Marketing Channels: The Omnichannel Imperative.
11. Supply Chain Management.
12. Pricing Strategies for Business Markets.
13. Marketing Communications and the Customer Decision Journey.
14. B2B Sales Strategies for Digital-First Buyers.
PART V: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE.
15. Marketing Performance Measurement.

Detaljer om varen

  • 13. Udgave
  • Vital Source 180 day rentals (fixed pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9780357718278R180
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products and the impact of the internet also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes and marketing strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source 90 day rentals (fixed pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • ISBN: 9780357718278R90
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products and the impact of the internet also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes and marketing strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 13. Udgave
  • Vital Source searchable e-book (Fixed pages)
  • Udgiver: Cengage Learning (Marts 2023)
  • Forfattere: Michael D. Hutt, Thomas W. Speh og Douglas Hoffman
  • ISBN: 9780357718278
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products and the impact of the internet also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes and marketing strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: -1 sider kan printes ad gangen
Copy: højest -1 sider i alt kan kopieres (copy/paste)

Andre har også købt

miniaturebillede af omslaget til Organisation and Management, 3. udgave
Søgbar e-bog

Organisation and Management Vital Source e-bog

Pearson International (2021)
518,00 kr. 466,20 kr.
Leveres umiddelbart efter køb
miniaturebillede af omslaget til Digital Marketing Fundamentals, 2. udgave
Søgbar e-bog

Digital Marketing Fundamentals Vital Source e-bog

Marjolein Visser, Berend Sikkenga og Mike Berry
Taylor & Francis (2021)
552,00 kr. 496,80 kr.
Leveres umiddelbart efter køb
miniaturebillede af omslaget til Management Accounting - International Edition - Information for Decision Making, 7. udgave

Management Accounting - International Edition

Information for Decision Making
Anthony Atkinson, Robert Kaplan, Ella Mai Matsumura og Mark Young
Cambridge Business Publishers (2022)
799,00 kr. 719,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage.
miniaturebillede af omslaget til Sales Management - Shaping future sales leaders - Cphbusiness special edition

Sales Management - Shaping future sales leaders

Cphbusiness special edition
(2013)
419,00 kr. 377,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage.
miniaturebillede af omslaget til Relationship Marketing, 4. udgave
Søgbar e-bog

Relationship Marketing Vital Source e-bog

John Egan
Pearson International (2011)
599,00 kr. 539,10 kr.
Leveres umiddelbart efter køb

Har du brug for en faktura?

Har du brug for en faktura udstedt til din arbejdsplads, kan du med fordel oprette en konto.

 

Det tager kun et øjeblik og kontoen er klar til brug med det samme. Du skal blot bruge firmaets CVR nummer.

 

 

Om denne ebog

Bemærk: Dette er en tidsbegrænset Vital Source e-bog, som kan læses  i Bookshelf appen - og online med en browser i en begrænset periode. (Se den enkelte bog for mere information.)

 

Bøgerne er lavet til studiebrug og har gode indbyggede værktøjer  til bl.a. søgning , tekst markering, note tagning m.v.

 

Bookshelf appen findes til forskellige systemer, er gratis og kan downloades her.  

 

For mere information om anskaffelse og brug af Vital Source ebøger, se vores FAQ.

Om denne ebog

Bemærk: Dette er en tidsbegrænset Vital Source e-bog, som kan læses  i Bookshelf appen - og online med en browser i en begrænset periode. (Se den enkelte bog for mere information.)

 

Bøgerne er lavet til studiebrug og har gode indbyggede værktøjer  til bl.a. søgning , tekst markering, note tagning m.v.

 

Bookshelf appen findes til forskellige systemer, er gratis og kan downloades her.  

 

For mere information om anskaffelse og brug af Vital Source ebøger, se vores FAQ.

Om denne ebog

Bemærk: Dette er en Vital Source e-bog, som kan læses  i Bookshelf appen - eller Bookshelf online med en browser i en begrænset periode. (Se den enkelte bog for mere information.)

 

Bøgerne er lavet til studiebrug og har gode indbyggede værktøjer  til bl.a. søgning , tekst markering, notetagning m.v.

 

Bookshelf læseren findes til forskellige systemer, er gratis og kan downloades her.  

 

For mere information om anskaffelse og brug af Vital Source ebøger, klik her.
Om Polyteknisk Boghandel
Vore forlag
Kontakt
Medarbejdere 
Om returret
Butikker og åbningstid
Handler du som firma
Forretningsbetingelser
Porto og forsendelse
Data & cookiepolitik 
Find Bogliste
FAQ for studerende
Boglistegaranti 
Sortiment og levering
Kompendier(for undervisere)
E-mærke certificeret
Trustpilot = Fremragende
Polyteknisk Boghandel og Forlag A/S - Anker Engelundsvej 1 - 2800 Lyngby
Tlf 77 42 43 44 - email poly@polyteknisk.dk - CVR 34072655 - Sydbank Reg: 6748 Konto 0001107927