Viser: Social Media Marketing
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Social Media Marketing Vital Source e-bog
Tracy L. Tuten
(2023)
Sage Publishing
688,00 kr.
619,20 kr.
Leveres umiddelbart efter køb
Social Media Marketing Vital Source e-bog
Tracy L. Tuten
(2023)
Sage Publishing
413,00 kr.
371,70 kr.
Leveres umiddelbart efter køb
Social Media Marketing
Tracy L. Tuten
(2023)
Sprog: Engelsk
SAGE Publications, Limited
669,00 kr.
602,10 kr.
1 stk på lager
Hvor kan jeg afhente varen?Detaljer om varen
- 5. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Sage Publishing (November 2023)
- ISBN: 9781529625790
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Licens varighed:
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 30 sider kan printes ad gangen
Copy: højest 30 sider i alt kan kopieres (copy/paste)
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 30 sider kan printes ad gangen
Copy: højest 30 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 5. Udgave
- Vital Source 180 day rentals (dynamic pages)
- Udgiver: Sage Publishing (November 2023)
- ISBN: 9781529625790R180
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 30 sider kan printes ad gangen
Copy: højest 30 sider i alt kan kopieres (copy/paste)
Bookshelf online: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 30 sider kan printes ad gangen
Copy: højest 30 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 5. Udgave
- Paperback: 464 sider
- Udgiver: SAGE Publications, Limited (November 2023)
- ISBN: 9781529623819
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
PART I: Foundations of Social Media MarketingChapter 1 The Social Media EnvironmentChapter 2 Social ConsumersChapter 3 Network Structure and Group Influences in Social MediaPART II: Social Media Marketing Strategy and Planning
Chapter 4 Social Media Marketing StrategyChapter 5 Tactical Planning and ExecutionPART III: The Four Zones of Social MediaChapter 6 Social CommunityChapter 7 Social PublishingChapter 8 Social EntertainmentChapter 9 Social CommercePART IV: Social Media Data Management and MeasurementChapter 10 Social Media AnalyticsChapter 11 Social Media MetricsPART V: Social Media Marketing in PracticeChapter 12 The Case Zone
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