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Viser: Managing Media Businesses - A Game Plan to Navigate Disruption and Uncertainty
Managing Media Businesses Vital Source e-bog
Mike Rosenberg
(2017)
Managing Media Businesses
A Game Plan to Navigate Disruption and Uncertainty
Michael Rosenberg og Philip Seager
(2017)
Sprog: Engelsk
om ca. 10 hverdage
Detaljer om varen
- Vital Source searchable e-book (Fixed pages)
- Udgiver: Springer Nature (Maj 2017)
- ISBN: 9783319520216
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
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Detaljer om varen
- Hardback
- Udgiver: Springer International Publishing AG (Juni 2017)
- Forfattere: Michael Rosenberg og Philip Seager
- ISBN: 9783319520209
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.
Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.
Your answers to these questions that vex your media or entertainment business will depend on your frame - a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.
This book is based on IESE's Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.
Chapter 1: The Big Picture: Four Trends That Change Everything · By Mike Rosenberg & Philip Seager
Chapter 2: Strategy · By Mike Rosenberg & Adrian Caldart with Philip Seager
Chapter 3: "Show Me The Money!" Getting Inside The Bottom Line · By Hillel Maximon with Philip Seager
Chapter 4: Marketing In A New Media World · By Julián Villanueva with Philip Seager
Chapter 5: Decisive Leadership · By Mike Rosenberg & Iris Firstenberg with Philip Seager
Chapter 6: Decision Analysis · By Miguel A. Ariño & Rafael De Santiago with Philip Seager
Chapter 7: Operations Management · By Philip Moscoso with Philip Seager
Chapter 8: The Digital Economy · By Sandra Sieber with Philip Seager
Chapter 9: Tips For Managing Creative People
Chapter 10: Corporate & Entrepreneurial Finance · By Ahmad Rahnema & Jan Simon with Philip Seager
Chapter 11: Future Scenario Planning · By Mike Rosenberg with Philip Seager