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Viser: Hack the Buyer Brain
Hack the Buyer Brain
Kenda MacDonald
(2019)
Sprog: Engelsk
Detaljer om varen
- 1. Udgave
- Paperback: 228 sider
- Udgiver: Elite Publishing Academy (Maj 2019)
- ISBN: 9781912713950
This is a huge problem. Modern marketing doesn't account for the survival brain and its eccentricities.
Hack The Buyer Brain aims to change the way you look at marketing by helping you understand the consumer brain, its motivations and behaviour for better marketing.
This book:
Just because you’re not a neuroscientist shouldn’t mean that you can’t access the awesome advances that buyer psychology has gone through, and use it in your marketing.