SØG - mellem flere end 8 millioner bøger:
Viser: The Mom Test - How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You
The Mom Test
How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Rob Fitzpatrick
(2013)
Sprog: Engelsk
Detaljer om varen
- Paperback: 136 sider
- Udgiver: CreateSpace Independent Publishing Platform (September 2013)
- ISBN: 9781492180746
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Andre har også købt:
Af Eric Ries
Af Ove Hedegaard
Rabatpris: 99,00 kr.
Af John Ryding Olss...
Rabatpris: 625,50 kr.
Af James Richardson...
Handler du som firma
Forretningsbetingelser
Porto og forsendelse
Data & cookiepolitik
Tlf 77 42 43 44 - email poly@polyteknisk.dk - CVR 34072655 - Sydbank Reg: 6748 Konto 0001107927