SØG - mellem flere end 8 millioner bøger:
Viser: International Business
International Business
Klaus Meyer og Mike Peng
(2019)
Sprog: Engelsk
om ca. 10 hverdage
Detaljer om varen
- 3. Udgave
- Paperback: 632 sider
- Udgiver: Cengage Learning (Marts 2019)
- Forfattere: Klaus Meyer og Mike Peng
- ISBN: 9781473758438
Part I: Foundations1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Culture, Religion and Languages
4. Firm Resources: Competitiveness and Growth
Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates
Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Socially Responsible Business
Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Strategies and Acquisitions
Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE
Part VI: Six Integrative Cases Integrative Cases