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Viser: Small Business Management and Entrepreneurship Become Leaders?
Small Business Management and Entrepreneurship Become Leaders?
(2017)
Sprog: Engelsk
CENGAGE Learning
699,00 kr.
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Detaljer om varen
- 7. Udgave
- 493 sider
- Udgiver: CENGAGE Learning (April 2017)
- ISBN: 9781473729735
This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.
Chapter 1 Small Business in the EconomyChapter 2 Entrepreneurship, the Entrepreneur and the Owner-managerChapter 3 The Small Business and Entrepreneurial EnvironmentChapter 4 Innovation and the MarketplaceChapter 5 Information and helpChapter 6 Business PlanningChapter 7 Successful Small Business StrategiesChapter 8 Start-ups and FranchisesChapter 9 Buying an Existing BusinessChapter 10 Forming and Protecting a BusinessChapter 11 Management of People and ResourcesChapter 12 MarketingChapter 13 Money matters for small businessChapter 14 Business Exits and Realizing Value
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