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Digital Business, 7. udgave
Søgbar e-bog

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
663,00 kr.
Leveres umiddelbart efter køb
Digital Business, 7. udgave

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
414,00 kr. 372,60 kr.
Leveres umiddelbart efter køb
Digital Business, 7. udgave

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
290,00 kr. 261,00 kr.
Leveres umiddelbart efter køb
Digital Business, 7. udgave

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
352,00 kr. 316,80 kr.
Leveres umiddelbart efter køb
Digital Business, 7. udgave
Søgbar e-bog

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
663,00 kr.
Leveres umiddelbart efter køb
Digital Business, 7. udgave

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
290,00 kr.
Leveres umiddelbart efter køb
Digital Business, 7. udgave

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
352,00 kr.
Leveres umiddelbart efter køb
Digital Business, 7. udgave

Digital Business Vital Source e-bog

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
414,00 kr.
Leveres umiddelbart efter køb
Digital Business and e-Commerce Management, 7. udgave

Digital Business and e-Commerce Management

Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2018)
Sprog: Engelsk
Pearson Books
1.049,00 kr. 944,10 kr.
ikke på lager, Bestil nu og få den leveret
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Detaljer om varen

  • 7. Udgave
  • Vital Source searchable e-book (Fixed pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193359
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 365 day rentals (fixed pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193359R365
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: 5 år fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 90 day rentals (fixed pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193359R90
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 180 day rentals (fixed pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193359R180
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193366
·    Which strategies and tactics are needed to develop and implement a Digital Business? ·    How do we work out where to put our investment? ·    What are the things that have to happen in an organisation to make a Digital Business successful? ·    How should businesses select the best digital technology, media and insight sources to compete?    This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.   In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:   ·    A structured approach to review, plan and implement a digital business strategy for all types of organisation ·    The latest on digital marketing techniques in SEO, social media comms and content marketing ·    All new case studies providing examples of organisations and their experiences of digital business and e-commerce ·    A brand new chapter introducing the concepts of digital business transformation and growth hacking   Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 90 day rentals (dynamic pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193366R90
·    Which strategies and tactics are needed to develop and implement a Digital Business? ·    How do we work out where to put our investment? ·    What are the things that have to happen in an organisation to make a Digital Business successful? ·    How should businesses select the best digital technology, media and insight sources to compete?    This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.   In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:   ·    A structured approach to review, plan and implement a digital business strategy for all types of organisation ·    The latest on digital marketing techniques in SEO, social media comms and content marketing ·    All new case studies providing examples of organisations and their experiences of digital business and e-commerce ·    A brand new chapter introducing the concepts of digital business transformation and growth hacking   Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
Licens varighed:
Online udgaven er tilgængelig: 90 dage fra købsdato.
Offline udgaven er tilgængelig: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 180 day rentals (dynamic pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193366R180
·    Which strategies and tactics are needed to develop and implement a Digital Business? ·    How do we work out where to put our investment? ·    What are the things that have to happen in an organisation to make a Digital Business successful? ·    How should businesses select the best digital technology, media and insight sources to compete?    This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.   In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:   ·    A structured approach to review, plan and implement a digital business strategy for all types of organisation ·    The latest on digital marketing techniques in SEO, social media comms and content marketing ·    All new case studies providing examples of organisations and their experiences of digital business and e-commerce ·    A brand new chapter introducing the concepts of digital business transformation and growth hacking   Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
Licens varighed:
Online udgaven er tilgængelig: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Vital Source 365 day rentals (dynamic pages)
  • Udgiver: Pearson International (Juni 2019)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193366R365
·    Which strategies and tactics are needed to develop and implement a Digital Business? ·    How do we work out where to put our investment? ·    What are the things that have to happen in an organisation to make a Digital Business successful? ·    How should businesses select the best digital technology, media and insight sources to compete?    This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.   In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:   ·    A structured approach to review, plan and implement a digital business strategy for all types of organisation ·    The latest on digital marketing techniques in SEO, social media comms and content marketing ·    All new case studies providing examples of organisations and their experiences of digital business and e-commerce ·    A brand new chapter introducing the concepts of digital business transformation and growth hacking   Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: 365 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 7. Udgave
  • Paperback: 680 sider
  • Udgiver: Pearson Books (November 2018)
  • Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
  • ISBN: 9781292193335

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Brief contents Preface About the author Publisher's acknowledgements
Part 1 - Introduction Introduction to digital business Opportunity analysis for digital business and e-commerce Managing digital business infrastructure Key issues in the digital environment
Part 2 - Strategy and applications Digital business strategy Supply chain and demand Digital marketing Customer relationship management
Part 3 Implementation Customer experience and service design Managing digital transformation and growth hacking Glossary Index
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har gennem mere end 50 år været studieboghandlen på DTU og en af Danmarks førende specialister i faglitteratur.

 

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