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Viser: Research Methods for Business Students
Research Methods for Business Students
Mark Saunders, Philip Lewis og Adrian Thornhill
(2015)
Sprog: Engelsk
Detaljer om varen
- 7. Udgave
- Hardback: 768 sider
- Udgiver: Pearson Education, Limited (Juli 2015)
- Forfattere: Mark Saunders, Philip Lewis og Adrian Thornhill
- ISBN: 9781292016627
Research Methods for Business Students has been fully revised for this 7th Edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
Chapter 1 Business and management research, reflective diaries and the purpose of this book
Chapter 2 Formulating and clarifying the research topic
Chapter 3 Critically reviewing the literature
Chapter 4 Understanding research philosophy and approaches to theory development
Chapter 5 Formulating the research design
Chapter 6 Negotiating access and research ethics
Chapter 7 Selecting samples
Chapter 8 Using secondary data
Chapter 9 Collecting primary data through observation
Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews
Chapter 11 Collecting primary data using questionnaires
Chapter 12 Analysing quantitative data
Chapter 13 Analysing qualitative data
Chapter 14 Writing and presenting your project report Bibliography Appendices Glossary