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Viser: Testing Business Ideas - A Field Guide for Rapid Experimentation

Testing Business Ideas, 1. udgave
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Testing Business Ideas Vital Source e-bog

David J. Bland og Alexander Osterwalder
(2019)
John Wiley & Sons
299,00 kr. 269,10 kr.
Leveres umiddelbart efter køb
Testing Business Ideas - A Field Guide for Rapid Experimentation, 1. udgave

Testing Business Ideas

A Field Guide for Rapid Experimentation
David J. Bland og Alexander Osterwalder
(2019)
Sprog: Engelsk
John Wiley & Sons, Limited
255,00 kr. 229,50 kr.
Bestil nu og få den leveret inden for 2-3 hverdage.

Detaljer om varen

  • 1. Udgave
  • Vital Source searchable e-book (Fixed pages)
  • Udgiver: John Wiley & Sons (November 2019)
  • Forfattere: David J. Bland og Alexander Osterwalder
  • ISBN: 9781119551423

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 

Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

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Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 1. Udgave
  • Paperback: 368 sider
  • Udgiver: John Wiley & Sons, Limited (November 2019)
  • Forfattere: David J. Bland og Alexander Osterwalder
  • ISBN: 9781119551447

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 

1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
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