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Viser: Disciplined Entrepreneurship - 24 Steps to a Successful Startup

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Disciplined Entrepreneurship: 24 Steps to a Successful Startup Vital Source e-bog

Bill Aulet
(2013)
John Wiley & Sons
252,00 kr. 226,80 kr.
Leveres umiddelbart efter køb
Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Disciplined Entrepreneurship: 24 Steps to a Successful Startup Vital Source e-bog

Bill Aulet
(2013)
John Wiley & Sons
212,00 kr. 190,80 kr.
Leveres umiddelbart efter køb
Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Disciplined Entrepreneurship: 24 Steps to a Successful Startup Vital Source e-bog

Bill Aulet
(2013)
John Wiley & Sons
172,00 kr. 154,80 kr.
Leveres umiddelbart efter køb
Disciplined Entrepreneurship - 24 Steps to a Successful Startup

Disciplined Entrepreneurship

24 Steps to a Successful Startup
Bill Aulet
(2013)
Sprog: Engelsk
John Wiley & Sons, Limited
218,00 kr. 196,20 kr.
Flere end 10 stk på lager
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Detaljer Om Varen

  • Vital Source E-book
  • Udgiver: John Wiley & Sons (August 2013)
  • ISBN: 9781118720882
Innovation Driven Entrepreneurship will change the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book. Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. Innovation Driven Entrepreneurship breaks it down into 24 steps which include: Market segmentation Quantify the value proposition Define your core Map the process to acquire a paying costumer Test key assumptions Develop a product plan, and more. 
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Detaljer Om Varen

  • Vital Source leje e-bog 365 dage
  • Udgiver: John Wiley & Sons (August 2013)
  • ISBN: 9781118720882R365
Innovation Driven Entrepreneurship will change the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book. Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. Innovation Driven Entrepreneurship breaks it down into 24 steps which include: Market segmentation Quantify the value proposition Define your core Map the process to acquire a paying costumer Test key assumptions Develop a product plan, and more. 
Licens varighed:
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: 365 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 10 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • Vital Source leje e-bog 120 dage
  • Udgiver: John Wiley & Sons (August 2013)
  • ISBN: 9781118720882R120
Innovation Driven Entrepreneurship will change the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book. Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. Innovation Driven Entrepreneurship breaks it down into 24 steps which include: Market segmentation Quantify the value proposition Define your core Map the process to acquire a paying costumer Test key assumptions Develop a product plan, and more. 
Licens varighed:
Online udgaven er tilgængelig: 120 dage fra købsdato.
Offline udgaven er tilgængelig: 120 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 10 sider i alt kan kopieres (copy/paste)

Detaljer Om Varen

  • Hardback: 288 sider
  • Udgiver: John Wiley & Sons, Limited (August 2013)
  • ISBN: 9781118692288

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:

  • Why the "F" word - focus - is crucial to a startup's success
  • Common obstacles that entrepreneurs face - and how to overcome them
  • How to use innovation to stand out in the crowd - it's not just about technology

Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

For more please visit http://disciplinedentrepreneurship.com/

Preface
xiii Acknowledgments
xv Introduction
1 Six Themes of the 24 Steps 11
Step 0 Getting Started 15
Step 1 Market Segmentation 23
Step 2 Select a Beachhead Market 41
Step 3 Build an End User Profile 49
Step 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 57
Step 5 Profile the Persona for the Beachhead Market 69
Step 6 Full Life Cycle Use Case 83
Step 7 High-Level Product Specification 91
Step 8 Quantify the Value Proposition 103
Step 9 Identify Your Next 10 Customers 113
Step 10 Define Your Core 121
Step 11 Chart Your Competitive Position 131
Step 12 Determine the Customer's Decision-Making Unit (DMU) 139
Step 13 Map the Process to Acquire a Paying Customer 149
Step 14 Calculate the Total Addressable Market Size for Follow-on Markets 157
Step 15 Design a Business Model 163
Step 16 Set Your Pricing Framework 173
Step 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 181
Step 18 Map the Sales Process to Acquire a Customer 195
Step 19 Calculate the Cost of Customer Acquisition (COCA) 203
Step 20 Identify Key Assumptions 219
Step 21 Test Key Assumptions 225
Step 22 Define the Minimum Viable Business Product (MVBP) 235
Step 23 Show That "The Dogs Will Eat the Dog Food" 245
Step 24 Develop a Product Plan 253 Postlude: A Business is More Than 24 Steps 261
Glossary 263 About the Author 265
Index 267
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