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Viser: The Content Trap
Detaljer Om Varen
- Hardback: 320 sider
- Udgiver: Random House Publishing Group (Oktober 2016)
- ISBN: 9780812995381
Combining insightful analysis with an accessible, humorous tone, Harvard Business School Professor Bharat Anand juxtaposes the media strategies of The New Yorkerand Britney Spears (they're more alike than you think) and uses analogies like the success of "My Big Fat Greek Wedding" and Chuck E. Cheese's in-house currency to illustrate broader points about Amazon's dominance and the rise of Netflix.
A revolutionary and much-needed analysis, this book presents a way for media companies to survive and thrive amidst industry-wide upheaval. Indeed, as Anand reveals, media evolution is not always a celebration of "free", "media democratization", or entrepreneurship. Rather, the story unfolding in media markets across the world remains one centered around familiar ideas in business - of power, pricing, and strategy.