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Viser: Observing the User Experience - A Practitioner's Guide to User Research
Observing the User Experience: A Practitioner's Guide to User Research Vital Source e-bog
Elizabeth Goodman, Mike Kuniavsky og Andrea Moed
(2012)
Observing the User Experience
A Practitioner's Guide to User Research
Elizabeth Goodman og Mike Kuniavsky
(2012)
Sprog: Engelsk
Detaljer om varen
- 2. Udgave
- Vital Source searchable e-book (Fixed pages): 608 sider
- Udgiver: Elsevier Science (September 2012)
- Forfattere: Elizabeth Goodman, Mike Kuniavsky og Andrea Moed
- ISBN: 9780123848703
Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account.
·Explains how to create usable products that are still original, creative, and unique
·A valuable resource for designers, developers, project managers—anyone in a position where their work comes in direct contact with the end user.
·Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively
·Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
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Detaljer om varen
- 2. Udgave
- Hardback: 608 sider
- Udgiver: Elsevier Science & Technology (September 2012)
- Forfattere: Elizabeth Goodman og Mike Kuniavsky
- ISBN: 9780123848697
Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.
The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.
Part I: Why Research is Good and How It Fits Into Product Development
1. Typhoon: A Fable
2. Do a Usability Test Now!
3. Balancing Needs Through Iterative Development
4. The User Experience
Part II: User Experience Research Techniques
5. The Research Plan
6. Universal tools: Recruiting and Interviewing
7. User Profiles
8. Contextual Inquiry, Task Analysis, Card Sorting
9. Focus Groups
10. Usability Tests
11. Surveys
12. Ongoing Relationship
13. Log Files and Customer Support
14. Competitive Research 15. Others' Hard Work: Published Information and Consultants
16. Emerging Techniques
Part III: Communicating Results
17. Reports and Presentations
18. Creating a User-Centered Corporate Culture Appendices A. The Budget Research Lab B. Common Survey Questions C. Observer Instructions
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