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Viser: Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Renée Mauborgne og W. Chan Kim
(2017)
Sprog: Engelsk
Pan Macmillan
258,00 kr.
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Detaljer om varen

  • Hardback: 320 sider
  • Udgiver: Pan Macmillan (September 2017)
  • Forfattere: Renée Mauborgne og W. Chan Kim
  • ISBN: 9781509832163
"This invaluable guide will be empowering to business-minded readers." Publishers WeeklyDrawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.PRAISE FOR BLUE OCEAN SHIFT"Blue Ocean Shift is great: Practical, useful, real-world." Inc."Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative." Forbes
Section - i: Preface Unit -
1:
PART ONE: Blue Ocean Shift
Chapter -
1: Reach Beyond the Best
Chapter -
2: The Fundamentals of Market-Creating Strategy
Chapter -
3: The Mind of a Blue Ocean Strategist
Chapter -
4: Humanness, Confidence, and Creative Competence Unit -
2:
PART TWO: The Five Steps to Making a Blue Ocean Shift Unit -
2.1: Step One: Get Started
Chapter -
5: Choosing the Right Place to Start
Chapter -
6: Constructing the Right Blue Ocean Team Unit -
2.2: Step Two: Understand Where You Are Now
Chapter -
7: Getting Clear About the Current State of Play Unit -
2.3: Step Three: Imagine Where You Could Be
Chapter -
8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry
Chapter -
9: Discovering an Ocean of Noncustomers Unit -
2.4: Step Four: Find How You Get There
Chapter -
10: Reconstructing Market Boundaries--Systematically
Chapter -
11: Developing Alternative Blue Ocean Opportunities Unit -
2.5: Step Five: Make Your Move
Chapter -
12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests
Chapter -
13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors
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