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Viser: Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Renée Mauborgne og W. Chan Kim
(2017)
Sprog: Engelsk
Detaljer om varen
- Hardback: 320 sider
- Udgiver: Pan Macmillan (September 2017)
- Forfattere: Renée Mauborgne og W. Chan Kim
- ISBN: 9781509832163
1:
PART ONE: Blue Ocean Shift
Chapter -
1: Reach Beyond the Best
Chapter -
2: The Fundamentals of Market-Creating Strategy
Chapter -
3: The Mind of a Blue Ocean Strategist
Chapter -
4: Humanness, Confidence, and Creative Competence Unit -
2:
PART TWO: The Five Steps to Making a Blue Ocean Shift Unit -
2.1: Step One: Get Started
Chapter -
5: Choosing the Right Place to Start
Chapter -
6: Constructing the Right Blue Ocean Team Unit -
2.2: Step Two: Understand Where You Are Now
Chapter -
7: Getting Clear About the Current State of Play Unit -
2.3: Step Three: Imagine Where You Could Be
Chapter -
8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry
Chapter -
9: Discovering an Ocean of Noncustomers Unit -
2.4: Step Four: Find How You Get There
Chapter -
10: Reconstructing Market Boundaries--Systematically
Chapter -
11: Developing Alternative Blue Ocean Opportunities Unit -
2.5: Step Five: Make Your Move
Chapter -
12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests
Chapter -
13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors